DICK’S SPORTING GOODS
”TEXAS HOLIDAYS”

I wrote everything for this campaign — the hero :60 and a short film for each athlete — which meant building one big story puzzle where every piece had to click. The call came just 10 days before Dak’s shoot and there wasn’t a script yet, which was weirdly a blessing because it gave me room to create Doug as the comedic foil to play off Matthew McConaughey, Simone Biles, Dak Prescott, Chris Paul, and Quinn Ewers.

“A Very Texas Holiday”
Hero Film

“A Very Houston Holiday”
(the one with Simone Biles)

“A Very Austin Holiday”
(the one with Matthew McConaughey & Quinn Ewers)

“A Very Dallas Holiday”
(the one with Dak Prescott)

“A Very San Antonio Holiday”
(the one with Chris Paul)

Writer/Director Peter Novosel
AD Chad Antonelli
DP Jimmy Lindsey
Editors Daniel Flesher & George Mandl
Production Designers Jen Chu
Art Director Tyler Raifsnider
Stylist Yvonne Wagner
Hair & Makeup Elinia Eads
Stills Photographer Marshall Tidrick
Showrunners Steve Joachim, Matthew Hobin
Producer Kelly Amato

OBB CREW
Producers Lana Womack, Kfir Goldberg, Arlen Konopaki

Two people standing in front of Christmas trees and holiday decorations in a store, with one person smiling and the other looking amused, amid presents and holiday decor.
People shopping at a Christmas display with decorated trees, presents, and a large illuminated 'GOLD G' sign in the background.
Two men arguing or having a disagreement in a retail store decorated for Christmas, with a woman trying to mediate. There are Christmas trees and holiday decorations in the background.
Film crew interviewing four people at a Christmas display inside a store, with decorated Christmas trees and wrapped presents in the background.
Group of men standing inside a store with outdoor gear and clothing, some wearing hats or glasses, engaged in an event or presentation.
Two men are on a film set, one standing and smiling, the other sitting and operating camera equipment. The setting is a retail store with clothing and accessories in the background.
Two men shopping for athletic shoes in a sports store, with football equipment and a mannequin dressed in football gear holding a gift box in the background.
People exploring sneakers in a shoe store decorated for Christmas, with Christmas trees, garlands, and fake snow.
Group of five people in a store decorated with Christmas trees, one with a football helmet, having a lively discussion and laughing, with a snowman sports mascot in the background.
People sitting in a store decorated with Christmas trees and snowmen wearing football helmets, during a holiday event or interview.
Three men on a film set, one wearing a black cap and black shirt holding papers, the second with glasses and headset, and the third with a university cap, standing near a camera and equipment.
Two men standing closely together with one arm around the other's shoulder, smiling at the camera. They are in an indoor festive holiday setting with a gingerbread house backdrop, decorated with white icing and stars. One man is holding a coffee cup.
People speaking in front of a themed gingerbread football locker room display with names like Rudy, Alfonso, Holly, Prescott, Claus, and Dick's, decorated with football helmets and candy cane accents.
Film crew working on set with professional camera equipment, two men discussing and pointing at a device, other crew members in the background in a large indoor space.
Two men standing in silhouette against a light background, one with a cap and holding a phone, the other with glasses and crossed arms, engaged in conversation.
Two men sitting on the floor inside a decorated room, smiling at the camera. There is a Christmas tree with presents on the left and a white backdrop or divider behind them.
Group of people, including some wearing orange Texas Longhorns shirts, having a conversation in a retail store decorated for Christmas, with a Christmas tree in the background.
Two men standing near a decorated Christmas tree made of stacked boxes, with one on a ladder. Background shows filming crew with equipment in an indoor setting.
Two men sitting in folding chairs in a clothing store, smiling and talking to each other.
Two men sitting on the floor near a decorated Christmas tree with wrapped gifts, appearing to be working on a film or photo shoot in a store. One man is holding a coffee cup, the other has his hand raised, and there is equipment and a bottle of bever
Three men are gathered around a man who is sitting on the floor, laughing and covering his mouth. They are in a retail store decorated for Christmas with a Christmas tree and wrapped presents. One man is showing something on his phone to the others.
Two men shopping indoors, wearing Texas Longhorns caps, examining documents or brochures, with clothing displays and Christmas decorations in the background.
Three men talking in a retail store decorated for Christmas, with Christmas trees and ornaments in the background
Two men sitting on a green sled in a sporting goods store decorated for Christmas, with a large Christmas tree and gift boxes in the background.
Group of people gathered around a man speaking at a holiday event in a store decorated with Christmas trees and garlands.
Two men smiling and posing inside a shoe store decorated for Christmas. One man is wearing an orange Texas Longhorns hoodie, and the other is wearing a black t-shirt and a black and orange Texas Longhorns cap. Christmas trees and holiday decorations
Two people taking a selfie in front of a decorated Christmas tree and gold backdrop, with a sports store and decorations in the background.
Two men standing in a retail store decorated for Christmas, flanked by two large snowman mascots wearing football helmets and jerseys, with a Christmas tree in the background.
Two men sitting on a brown leather couch looking at a phone. The man on the left is wearing a black t-shirt, a black cap, and a wristwatch. The man on the right is dressed in a white shirt and beige pants with hands clasped. Background includes woode
Two men smiling and pulling a shopping cart in a store with Christmas decorations and presents in the background.
Two smiling people, a woman and a man, posing in front of a Christmas display with Christmas stockings and a decorated Christmas tree in the background. They are standing outdoors in front of a large indoor climbing wall.
Three men taking a selfie in a retail store decorated with large basketball-shaped ornaments and Christmas decorations.
Two men are talking inside a festive, indoor sports garage decorated with Christmas trees, snow, and holiday ornaments. One man holds a basketball, and the other holds papers and a pen, smiling at each other.
Two men, one with a baseball cap and the other with glasses, stand together in a gym or sports store, looking at a paper or device. The man with glasses holds a basketball.
Three men having a discussion in front of a rustic wooden barn with holiday decorations, including a Christmas wreath and snow, near a basketball hoop.
Two men are sitting and talking in a gym or sporting goods store with workout equipment around them, while a woman adjusts a strap on her shoulder nearby.
Two men sitting in chairs surrounded by sneaker display in store, one speaking and smiling, other looking surprised, with large sneaker photos on wall behind them.
Group of men talking in a store decorated for Christmas, with a Christmas tree and holiday decorations in the background.
Two men having a conversation at a store decorated for Christmas. One is holding a basketball, and the other is holding a piece of paper. There is a Christmas tree and holiday decorations in the background.
Three men standing in a store decorated for Christmas, with a Christmas tree, ornaments, and snowflake decorations hanging from the ceiling.
Two men sitting on a bench inside a shoe store decorated for Christmas with a Christmas tree and gift boxes in the background. One man is showing paperwork to the other.
Two men standing inside a retail store, one holding a camera, with shelves of shoes and a decorated Christmas tree in the background.